According to the Oxford Dictionary, semiotics is the study of signs and symbols and their use or interpretation. You can utilize this to further analyze something such as a magazine cover to interpret what it may be about.
At first glance, the cover blatantly states that it is going to be about fashion, as the words "spring fashion issue" are in the same font and style as the title of the magazine. However, an additional indicator is that it features Gigi Hadid, who is a renown fashion model and icon. The readers are most likely going to be people who are interested in or are involved in the fashion industry. The lifestyle "on offer" in this magazine seems to be one that is glamorized. This is implied because, first and foremost, the initial highlighted article is titled "The Power of the Hadids", who happen to be a very wealthy family in the media. Additionally, The font as well as Gigi Hadid's makeup are both golden and seem to glow, which could be taken as an indicator of luxury. A particular audience is clearly being addressed through the references to art and modern culture pertaining to fashion and luxury. A potential reader could be encouraged to see themselves as the addressee because one of the articles directly addresses the reader as "you", and is persuading them to accept the fashion trends being presented.
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