There are numerous issues raised in the targeting of national and local audiences by international or global institutions. One deals with independent institutions which ultimately creates a strong impact. Due to low budgeting, synergy can not be made, subjecting the film to lose potential audiences. This concerns audiences due to the fact that it only targets a limited audience because of the lack of advertisement. Additionally, conglomerate institutions play a major role in dealing with the targeted audiences as well. This is due to the fact that they are vertically and horizontally integrated.
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April 2021
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